Fabulous things you should know about PRIDE in London 2019 - Leicester Square
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Fabulous things you should know about PRIDE in London 2019

Want to know more about what's on and why? Check out our essential guide to PRIDE in Leicester Square and Piccadilly Circus.

01/06/2019 - 06/07/2019

at Leicester Square & Piccadilly Circus. Price - From FREE.

Show the world why PRIDE matters and discover the true spirit of London


Pride in London is back.

Save the date and get ready for the biggest and most colourful party of the year. Just in case, Saturday 6th July 2019 is the date to remember!

Over a million people pitched up last year. This year promises to be a whole lot brighter, bolder and even more colourful.


2019 marks 50 years since the Stonewall Uprising, the first stones of an avalanche which launched the Pride moment as we know it today. Read more about the Stonewall Uprising here.

As the second-biggest public party in the country after Notting Hill Carnival, the PRIDE in London Parade brings a day of rainbows and good vibes only to central London.

What’s more, Leicester Square will be a centre point for a variety of exciting activities and things for you to explore.

Here’s our quick guide for everything you need to know.


A newbie to the parade? Here's the essentials


The parade sets off from Portland Place at 12pm, heading down Oxford Circus and Regent Street, through Piccadilly Circus to Regent Street St James’s, down Pall Mall, past Trafalgar Square, and finally finishing on Whitehall.

The parade continues until around 5:30pm, but the fun doesn’t stop there!

There’ll be a whole host of entertainment in the area and at local businesses.

We want you to make the most of PRIDE day 2019, so keep scrolling to check out special offers and PRIDE themed parties in Leicester Square and Piccadilly Circus.

Leicester Square

DIVA Women’s Stage and al fresco bar in Leicester Square Gardens


So good, you can’t miss this.

The DIVA Women’s Stage returns to LSQ for the third consecutive year. A whole host of artists will take to stage to wow the on-looking crowds.

Performances from last year included BETTY – the alternative rock group from New York City who are responsible for the theme tune to hit international TV show The L Word; British artist Skin who was part of britrock band Skunk Anansie; British DJ and vocalist Christina Novelli; Pride in London favourite, Heather Peace, Radio Diva presenter, singer, actress and LGBT+ activist.

Plus, don’t miss the pop-up al fresco bar in Leicester Square Gardens.

In 2018, the safety of PRIDE go-ers was a big issue. So this year, we’ve taken extra measures to ensure a safe a secure place for revellers to enjoy a beverage or two (or three, or four!)

Find out more.

Leicester Square


YAAAS KWEEN PRIDE Cocktail at The Perception, W London


Rejoice! PRIDE is here so sip on signature cocktails at The Perception, W London.

Celebrating the 50th anniversary of global Pride celebrations, the golden sip ‘YAAAS KWEEN’ is a camp concoction of citron-infused Belvedere & Earl Grey Tea with fresh hints of apricot and a glittery, bubbly top.

Elevated above a bed of rainbow-candy with a side of edible alcoholic bubbles – simply blow and sip-away!

What’s more, £2 from every YAAAS KWEEN cocktail will be donated to Pride in London.

Available until 8th July 2019 at The Perception bar.

To make a reservation, contact:

E: theperception@whotels.com
T: 0207 758 1060

Leicester Square

Get stuck into a Byron Burger


When PRIDE hits town, Byron Hamburgers are never shy to join in the celebrations.

Look out for members of the Byron team who’ll be giving out Byron vouchers around the PRIDE parade. The vouchers are ‘Treat a friend’ wrist bands and are redeemable in Byron restaurants up until 31st September 2019.

If you want to grab a voucher, be sure to check out the areas near Haymarket or Charing Cross Road Byron branches!

What’s more, keep your eyes peeled for the famous Byron Pride Rainbow. Offering you the picture-perfect rainbow moment so you can share the love on your social media.

Find out more.

Leicester Square

Two for £10 cocktails at London Rialto Piccadilly


Looking for somewhere to enjoy a cocktail or two?

Check out the Grosvenor London Rialto Casino on Coventry Street. Offering two for £10 cocktails, on Saturday 6th July 2019 from midday – 10pm, it’s the perfect place to refuel throughout the day!

Plus, when was the last time you popped in?

Situated right next door to the Café de Paris, you will find the ground floor filled with classic casino games and a stylish bar area from which you can enjoy the full French Renaissance style décor

Find out more.

Leicester Square

Express yourself party at The Piano Works West End


Make the most of the ultimate PRIDE London party at The Piano Works West End.

On Saturday 6th July, enjoy non-stop live music at the audience’s request.

Start your day with ‘Brunch to the Beat’ from £35 per person with a special twist on brunch dishes and bottomless drinks for 2 hours.

Plus, enjoy a limited-edition PRIDE cocktail from only £8 all day and night and a range of other fabulous treats. Including glitter and temporary tattoo artists, Drag Queen’s, Champagne and Cocktail hour (5-7pm) and so much more!

What’s more, the party doesn’t stop on Saturday.

Make the most of the PRIDE After Party on Sunday 7th July, open from 2pm – 10.30pm. Get ready to party all over again.

Find out more.

Leicester Square

Discover the brand-new Theatre Cafe


The Theatre Cafe has grown, offering you twice as much theatrical fun!

The Theatre Cafe’s new branch is open on St Martin’s Lane making it the perfect place for Theatre fans to take a break from the PRIDE party.

Pop in for a refreshment or a bite to eat and a theatrical sing-along with the friendliest staff the West End has to offer!

What are you waiting for? To make a reservation, contact:

T: 020 7851 0300
E: cafe99@thetheatrecafe.co.uk

Find out more.

Leicester Square


Park your car during PRIDE with this saver deal in Q-Park’s car park


Perhaps you’re looking for parking spaces in central London over the PRIDE weekend?

Leicester Square have partnered with award winning car park operator, Q-Park to provide discounted parking for PRIDE revellers.

Simply pre-book parking online at either Q-Park Leicester Square and use promo code HOL25 for 25% off discount from their pre-booking system!

Offer is available now until the 7th July 2019.

Find out more and make a booking.

Leicester Square

Plan your perfect PRIDE day!


Pride is all about being able to be free, be yourself and most importantly showing solidarity against the discrimination and violence towards lesbian, gay, bisexual, and transgender (LGBT) people.

It exists to show the world enough is enough. Everyone deserves equality rights. It’s time to celebrate sexual diversity and gender variance.

So, whatever you decide, discover Leicester Square and Piccadilly Circus and have a truly fabulous weekend.

Happy PRIDE!