The Bugs Bunny Statue featured in the Scenes in the Square trail has been dressed to celebrate the upcoming film release of Space Jam: A New Legacy
The statue of Looney Tunes sensation Bugs Bunny in Leicester Square, has entered a new legacy, with a shiny silver basketball and a backboard sporting the vibrant colours of the Tune Squad ahead of the much-anticipated release of Warner Bros. Pictures new live-action-adventure Space Jam: A New Legacy, which stars basketball champion LeBron James and the iconic Looney Tunes.
To mark the release of Space Jam: A New Legacy, which opens in UK cinemas on 16th July and celebrate a new Tune Squad legacy, the updated bronze statue was unveiled by young basketball players from Park View Community School in Tottenham who took part in performances and challenges alongside Sky Sports NBA presenter and former Blue Peter star Radzi Chinyanganya.
Radzi Chinyanganya, Sky Sports NBA host, said: “It’s fantastic to be out here this morning celebrating basketball and this exciting new film Space Jam: A New Legacy. I hope LeBron James and the new look Tune Squad will inspire children to get out to their local courts and play basketball, just as Michael Jordan and the Squad did with me when I was ten.”
The young players, aged 9-12, represented Who’s Got Game Basketball, a charitable organisation specialising in basketball participation as a tool for social change and development. Who’s Got Game has worked with over 70,000 young people in 15 countries around the world and is currently in 247 schools. The players treated morning commuters to a spectacular display of dribbling and shooting around the dynamic statue, which is part of the Scenes in the Square movie trail.
Visitors to Leicester Square can target their phones at the QR code on the hoop which unlocks access to exclusive interactive Space Jam: A New Legacy lenses via Instagram, Snapchat and Facebook.
Dayo Okewale, Founder and Managing Director of ‘Who’s Got Game’ and former pro basketball player, said: “This is a great moment for basketball in the UK. Basketball currently is the 2nd most participated sport in the country and a fresh new take on one of the most iconic basketball films ever made is sure to give a boost of vibrancy and energy to the sport. Space Jam is so iconic and legendary to many, and with the addition of superstar LeBron James and many current basketball players this is sure to be a great moment in history for the sport and in the lives of all the young people who watch the film.”