Leicester Square

Pride at W London


Standing proud and shouting loud in support of our LGBTQ+ community, W London will showcase it’s bold personality and all-inclusive attitude through a showcase of colourful events, inspiring characters and vibrant parties across the London PRIDE 2018 calendar.

In collaboration with iconic LGBTQ+ media partners Gaytimes, as well as the ultimate party disruptors, W London will open its doors from its home in Soho – the epicentre of London’s queer community – with the invitation to Be Who You Are. Wherever You Are.

Events will include:

  • Friday 6 th July – Queer Me Out panel discussion – a W global brand initiative that will bring together leaders of the LGBTQ+ community
  • Saturday 7 th July – PRIDE float – the W will have a huge presence in the parade this year, with a float that will most definitely be noticed!
  • Saturday 7 th July – PRIDE VIP party – following immediately on the float, an invite only party at W London with the LGBTQ+ communities most exciting movers and shakers (5:00pm – 7:00pm)
  • Saturday 7 th July – PRIDE public party – following on from the VIP party we open the doors to members of the public (7:00pm till late)
  • Sunday 8 th July – PRIDE edition RETOX Brunch
  • Thursday 7 th June – Saturday 7 th July – PRIDE cocktail: the W will be offering a bespoke cocktail for a limited time only.

Their key messaging for PRIDE this year is: Be Who You Are. Wherever You Are. #LoveTravels

@DiscoverLSQ #PrideMatters #PrideinLSQ